What
Simply put, Bookvertize is advertising on books. Bookvertize is a niche marketing strategy that addresses advertisers’ need to reach out to millions of young decision makers in the age group of 15-24 years by strategically placing their ads on the notebooks that these youngsters carry, use and share with each other day in and day out.
Bookvertize is also proven as the most effective means of capturing young minds directly, continuously and with minimal spillover. Over the years, Bookvertize has evolved from being just a channel of advertisement into a channel for social interaction and community development. Youngsters are the most active users of social media. And when it comes to creating a social persona for your product, nothing delivers better than Bookvertize. Designed to generate maximum buzz among students, Bookvertize campaigns include M-coupons, scratch cards, QR codes, FB contests and other viral activities like zip dial to significantly increase social chatter around your brand with no extra effort.
As the pioneers of notebook advertising in the country and with our contracted association with over 35 leading notebook manufacturers across India, Bookvertize holds sway over more than 60% of the market share.
DID YOU KNOW?
54% students purchase notebooks every month – including during their holidays. And 68% retailers restock their notebooks each week to cater to this demand throughout the year.
Each notebook is shared and “gazed at” by 5 students / peers. Talk about spreading the word among friends!
Download our e-book to learn about notebook consumption patterns among students.
(See our case study on how Bookvertize generated more targeted leads for TVS Scooty…..)